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TIGHTLY PACKED - BEVERAGE PACKAGING

TIGHTLY PACKED: BEVERAGE PACKAGING
Pallet of beer cans in warehouse with man

Foto: Wade Austin Ellis, Unsplash

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More beer is being consumed at home
The beer industry is suffering due to a drop in beer consumption in bars, restaurants and clubs due to the corona virus. However, beer sales recorded an uptick in retail and in the beverage markets in the first six months of 2020, which even led to bottlenecks in beer can production in parts.
Coloured beverage cans

Foto: Christin Hume, unsplash

Customised beer bottles
85 years ago, beverage cans were invented in the USA and filled with Krueger Cream Ale. Today, the popular beverage packaging contains a wide range of contents, first and foremost beers, energy and soft drinks.
Coloured beverage cans

Photo: Melanie Streich

Beverage cans: more popular than ever
85 years ago, beverage cans were invented in the USA and filled with Krueger Cream Ale. Today, the popular beverage packaging contains a wide range of contents, first and foremost beers, energy and soft drinks.
Many Coca-Cola bottles in shelf

Photo by Evonne Yuwen Teoh //Unsplash

Coca-Cola bottles made out of rPET
Sweden will soon see the launch of the first Coca-Cola bottles made out of 100% rPET. Other brands produced by the group will also use this fully recycled plastic. The beverage giant has even replaced its sweeping, red-and-white lettering to motivate consumers to recycle the bottles.
Glass objects from Cornelius Réer’s glass workshop

© SAMESAME, Katrin Lautenbach

Upcycling glass bottles
When used glass bottles are disposed of correctly in designated glass containers, 100% of the material can be recycled and thus reused – as intended as well as for other purposes. And more and more companies are deciding to upcycle, giving original products and packaging an upgrade – and new meaning.

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Whiskey bottle with mobile phone and hummingbird

© CCL Connected Packaging

Smart packaging – the packaging solution of the future
The Internet of Things and artificial intelligence are also transforming the packaging industry: Intelligent packaging allows users to track delivery routes and can indicate the freshness of foods. At the same time, modern technologies offer countless marketing opportunities to increase customer loyalty.
Bike by Vélosophy

© Vélosophy Cycles AB

Upcycling Nespresso coffee capsules
Turning waste products into new and useful products is known as upcycling. There are numerous examples: furniture made out of Euro-pallets, toys for children made out of cardboard and bicycles made out of used deodorant cans. Now, Nespresso is showing the world what old coffee capsules can do.
Drinking bottle with scent pods, right: Installing the scent pod

© air up

Sustainable packaging for healthy drink
Consumers have increasingly high expectations when it comes to the sustainability of beverage packaging, and this also extends to their content – healthy drinks are no longer something just for athletes. As a result, the global offer of innovative solutions for environmentally friendly beverage bottles and cans has increased, as has the offer of full-flavoured, low-sugar drinks.
Two cans and one bottle of CW4K water

© Cannedwaterforkids.org

Beverage packaging for a good cause
We all have to drink – and we can all do good by purchasing cause-related beverage packaging, without having to pay more or commit to something. From CannedWater4Kids and Karma Cola to international groups like the Coca-Cola Company, consumers can support social projects and provide reconstruction and financial aid.
Carlsberg’s paper beer bottle

© Carlsberg Group

Carlsberg’s paper beer bottle
As early as 2015, Danish brewery Carlsberg launched a project to develop a bottle made out of sustainably gained wood fibres, the Green Fibre Bottle. According to company statements, they are about to make a breakthrough: The world’s first paper beer bottle is 100 percent bio-based and fully recyclable.
Capri Sun packaging

@ Flexible Packaging Europe (FPE)

The US packaging market: Trends and effects
Consumers in the United States of America have a significant impact on the international packaging industry. According to independent forecasts, packaging trends in the North American region will continue to influence the global industry in future.
Woman with mobile phone and bottle of Malibu Rum

Photo: Malibu/pernod-ricard

Bottle Cap Challenge: Other ways to unscrew the caps
Since the summer of 2019, the Bottle Cap Challenge has been delighting the online world: International stars and starlets try to open the screw caps on beverage bottles without using their hands.
Hemp Löwensenf mustard in the classic glass jar.

© Löwensenf

OKTOBERFEST PACKAGING 2019
It provides a good atmosphere year in, year out: for aeons this Bavarian festival has been tempting in beer enthusiasts and lovers of hearty fare from the four corners of the world. The blue-and-white packaging trends for Oktoberfest 2019 are exclusively available as limited special editions during the festival season – grab them while you can!
Three plastic bottles with water

© Suzy Hazelwood from Pexels

Underground railway ticket for plastic bottles
It is now possible to exchange plastic bottles for tickets for the underground railway and buses in Rome. The city is attempting to tackle its waste problem with this initiative.
Coca-Cola Hutchinson bottle

© Coca-Cola Company

Coca-Cola Signature Mixers as retro packaging
Target group: Millennials, destination: Fashionable bars, target drink: Cuba Libre. Coca-Cola is supplying an exclusive premium line to bars in Britain that draws on the design of the original Hutchinson bottle as its model. The US company is now also catering to the booming demand for bar lemonades with a total of four Signature Mixers that feature matching retro packaging.
Picnic basket and wine on grass

© House Wine & Cheez-It.

Bag-in-box wines: handy and sustainable
This packaging system was invented in the USA in 1955: A cardboard box with a handle contains a plastic pouch, which is connected to a tap that in turn emits the beverage. Wines have been bottled in pouches for around three decades. But despite their many advantages, bag-in-box wines are only now gaining international recognition.
Coke bottling

© Coca-Cola Deutschland

Coca-Cola Vintage Edition Reusable Glass Bottles
In Germany, Coca-Cola is celebrating their 90th birthday with a special edition of their glass bottle with a distinctly vintage look. And that’s not the only event that the US company is looking back on around the world. But the past is not the only thing on their minds: they are also looking ahead.
50,000 plastic cups for a football field. Photo: AB InBev Efes

Foto: AB InBev Efes

A football field made out of plastic Budweiser cups
The Budweiser ReCup Arena in Sochi, Russia, showcases recycling that dares to be different.

Grafik: Messe Düsseldorf

Beverage Packaging
Consumers want their beverages to have environmentally friendly packaging. Glass, PET, metal or composite cartons – each material has different benefits when it comes to performance and the environment.
Photo: Garçon Wines

Foto: Garçon Wines

Flat wine and water bottles that fit through your letterbox
Bottles typically have a round shape. However, if they are square, they save space during storage and transport – which in turn means they also save energy. New beverage packaging proves this. They can even be made thin enough to fit through the flap of a letterbox.
50 years of Capri-Sonne – the lemon classic is back on our shelves. Photo: Capri-Sun

Foto: Capri-Sun

Retro Packaging in Vintage Style at Capri-Sonne, Coca-Cola & Co.
Packaging can also celebrate “round number birthdays” – one reason for producers of longstanding popular international brands to launch advertising campaigns and limited special editions as a token of appreciation for their shoppers.
Over 90% of consumers think that glass bottles do not influence the aroma – and they are right because this material is inert and does not interact with the contents.

Foto: #235918250 | Urheber: industrieblick / fotolia.com

Clean Labelling: One in Two Shoppers Reads the Ingredients List on the Packaging
Smart, clean and healthy: as the new year arrives producers of beverage packaging are called upon to re-think their approach. Consumers attach increasing importance to sustainability, healthy ingredients and packaging.
Conventional disposable PET bottles are made from compound materials and are still rather difficult to recycle.

Foto: KHS

New packaging regulations: How are packaging companies responding?
Beverage containers have been subject to new regulations in Germany since 1 January 2019. Thanks to innovative technologies and products, drinks packaging recycling has become simpler than ever.
© Messe Düsseldorf

Deposits on beverage containers
Deposits on beverage containers are regulated differently throughout the world. Some countries don’t have them at all, while others only have deposits on either reusable or disposable bottles, or on both. The oldest known deposit system for drinks was apparently implemented in Ireland, where customers could claim money back on returned mineral water bottles.
In Germany there is no uniform labelling for reusable packaging.

Beverage Packaging: more transparency for returnable and disposable packaging
People agree around the globe: wherever possible packaging should be reused or recycled. However, the relevant provisions, conditions and labels are anything but consistent. In Germany, labelling of what is returnable and what is disposable is to become more transparent for beverage packaging from 2019.
US film director Francis Ford Coppola also follows the canned wine trend. Photo: Francis Ford Coppola Winery

Lifestyle Trend: Canned Wine
Good bottles of wine have to come with a cork. This was the widespread opinion held by wine experts several decades ago. Over time the sector has opened up to numerous other packaging solutions – including aluminium cans.
In times of catastrophe brewery Anheuser-Busch fills cans with water instead of beer. Photo: Anheuser-Busch

Relief Aid in a Beer Can
When catastrophe strikes help needs to come quick. At times like these many companies make donations and launch fundraising appeals among their staff. Others take aid straight to the disaster-stricken areas – like Anheuser-Busch who filled their beer cans with water instead of beer.
With the help of thermochromic ink technology the butterfly comes alive with colour. Photo: © Ogilvy

Packaging with Multi-Sensory Effects
When temperatures rise outside everyone enjoys a refreshing drink. Multi-sensory packaging now can even tell you whether the drinking temperature is low enough.
A football rather than a rum barrel features in the logo of Captain Morgan’s rum for the FIFA World Cup 2018. Photo: DIAGEO Germany GmbH

Packaging World stricken with Football Fever
When Captain Morgan triumphantly places his foot on a football rather than a barrel of rum we know for sure: that time has come around again for one of the most important football events in the world. Already months ahead of the World Cup kick-off in Russia in mid-June 2018 supermarkets are packed with products whipping up football fever.
PET plastic bottles are very easy to process and re-use. Photo: Messe Düsseldorf, Constanze Tillmann

New Enzyme Improves PET Recycling
Scientists at the National Renewable Energy Laboratory (NREL) and Britain’s University of Portsmouth have found an enzyme capable of decomposing PET.
It is often labels that prompt shoppers to buy wine. Photo: © fotografie.kim

Well selected or glue-it-yourself
Products seduce shoppers with their visual appearance. This also holds true for wine bottles whose otherwise sleek look is made special by the label alone.
Peel, Pop and shake: 1. Remove lid, 2. Press Pod onto the bottle filled with water, 3. Shake and 4. Enjoy. Photo: Drinkfinity

Water Upgrade
Fluid intake is healthy – two to three litres a day would be ideal. However, not everyone is incentivised to drink so much by insipid water. Those looking for more taste will have an alternative to juices and high-calorie sodas from now on: “Drinkfinity” is the name of Pepsi’s product designed to enhance water.

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